IMAX+Alternate+Pt+of+View

__Alternate Pts. of View__ = Negative Aspects IMAX faced: = = • Marketing Techniques = = •Highly dependent on their suppliers = = •Improvement of Technology = = •New Independent Firms = = •Piracy = = Alternate Pt. of View = Positive Aspects IMAX faced: •Having the first mover advantage. •Give customers an “experience”. •Established audience (education) •One of the cheapest forms of entertainment •Expand local viewership